Introduction background lenovo group is a chinese person computer manufacturer that has grown to be the third largest personal computing company in the world. The steps include changing its corporate name from legend to lenovo, sponsoring the 2008 olympic games and most importantly, acquiring ibm's pc unit the case examines the need for lenovo to globalize and critically analyzes the efficacy of the above steps in the company's globalization plans.
Keywords: marketing strategic、lenovo group、global brand、it industry introduction merge has become a common and efficient strategy for a local company to become global brand but how a newly established global brand build its brand awareness and be a successful global brand become a critical issue.
Company introduction, history and ceo william j amelio is president and ceo of lenovo group limited mr amelio joined lenovo from dell inc where since 2001 he served as senior vice president, asia-pacific and japan, with responsibility for strategy and operations across the region during his tenure, sales more than doubled in the region. On this hand,lenovo company does very good from the cargo to the assembly production,from the product-sells to the post-sale service, the company diligently saves the product consumption and enhances the production efficiency.
23 the competitive strategies of lenovo in view of lenovo's sustainable competitive advantage, it has been doing well in price, difference, hybrid, focus strategies respectively after own the ibm's pc trademarks and its existing market share, lenovo has switched for more efforts in building its own brand. Making the following important strategic suggestions: • lenovo should concentrate effort on outperforming competition in the high-end introduction background lenovo group is a chinese person computer manufacturer that has grown to be the third largest personal computing company in the world since its acquisition of the ibm. The following sections concentrate on the discussion of lenovo’s core competence and its globalisation strategy lenovo was originally called legend beijing, and was founded in 1984 by liu chuanzhi along with ten colleagues at the computer technology institute of the chinese academy of sciences (cas.
Lenovo, the chinese name means association or connected thinking but can also imply creativity as per the reports of date, lenovo is the fourth largest word's pc makers lenovo group is engaged in the manufacturing of personal computers (pcs) related it products, and services. Lenovo took the practical approach of buying motorola’s established smartphone business at a fire sale price, and using its worldwide presence and manufacturing clout to turn it into a 80. The report of lenovo's marketing strategy author:zhaofei(20095137) niuyue (20095132) grade and class: 2009-7 time:10th,may,2012 submitted to: professor yu contents summery-----3 brief introduction-----3 findings-----3 1the macro-marketing environment-----3 2 the micro-marketing environment-----4 3.
Introduction lenovo company is a chinese brand working at personal computer development during its global developing process, it goes through a lot including the rename store, strategic alliance with ibm, influences from globalization and so on. Lenovo company is a chinese brand working at personal computer development during its global developing process, it goes through a lot including the rename store, strategic alliance with ibm, influences from globalization and so on and under the leading of its president liu chuanzhi, it has a good performance in today’ international market.
Since its founding in 1984, lenovo group limited (otcmkts: lnvgy) has enjoyed a prodigious rise to become one of the world’s largest technology companies in this article, we take a look at the strategic model underlying one of china’s most successful corporations.