These characteristics that distinguish service marketing from product marketing impact marketing strategies these characteristics according to loe 2009 are: intangibility - services cannot be referenced using the five senses of touch, smell, hearing, feeling and taste. Essay about service marketing services marketing name difference of marketing product and service essay the marketing of product and service are different a product is normally a thing that sold to people and mostly is tangible basically,. Is there a difference between marketing and sales if so, what is it let us look at this a bit deeper as we are aware, marketing identifies the needs and wants of prospective customers and tries to satisfy those needs/wants through creation of various products/services and sales helps in reaching out to those prospects and convert them to customers.
Product and service marketing are highly related take the success of a company like apple, for example the technology giant operates nearly 400 retail stores, employs more than 42,000 people and hosts more than a million visitors each day. This essay will introduce the main differences of the marketing services and marketing products, the differences are intangibility, inseparability, variability, perishability and ownership of services marketing services and marketing products are interdependent.
Basically, the marketing of product is particularly focused on 4p’s in marketing mix namely product, price, place, and promotion (ehmke & fulton & lusk, n d ) the marketer needs to analyze the major demand of customers in a specific market in order to find out a product that can respond the market demand. Thirdly, the other difference of product and services marketing is the level of relationship between the client and provider undoubtedly, there is much more personal contact required in services marketing than product marketing. Recommending a marketing mix for a product or service 1604 words | 7 pages topic: recommending a marketing mix for a product or service executive summary this report mainly talked about a product-pepsi in this report, the purpose was compared and contrasted which 4ps is better to the pepsi and wanted more people to buy it.
This free marketing essay on essay: differences between marketing and sales and how they are intertwined is perfect for marketing students to use as an example. In this assignment i will be looking at how product and services are marketed and look at how a marketing mix is developed using the four p’s: product, price, place, and promotion the marketing mix provides an excellent framework for developing marketing plan. Product include physical goods, services experiences, events, person, place and etc it is therefore the combination of goods and service that are offered to the target consumer a business will constantly change and update its product range and mix to constantly please their customers and be above competitors. The difference between marketing services and marketing products the title of my assignment is the difference between marketing services and marketing products this essay will introduce the main differences of the marketing services and marketing products, the differences are intangibility, inseparability, variability, perishability and ownership of services.
Therefore, the service marketing is somewhat different from product marketing the service marketing is generally used service marketing mix or 7p’s which is extended from 4p’s by adding people, process and physical evidence (rafiq & ahmed, 1995. Thus marketing can be defined as- “the process of ascertaining consumer needs, converting them into a product or service, and then moving the product or service to the final consumer or user to satisfy such needs and wants of specific customer segment or segments with emphasis on profitability ensuring the optimum use of the resources.
Topic: recommending a marketing mix for a product or service executive summary this report mainly talked about a product-pepsi in this report, the purpose was compared and contrasted which 4ps is better to the pepsi and wanted more people to buy it. The word marketing means different things to different people a salesman understands by marketing his selling activities of oral presentation with a view to effectuate the exchange of money for the benefits offered by his product.