The “decay of the aura” is the one-line summary people tend to take away from “the work of art in the age of mechanical reproduction” in class (in terms of “cult value,” airbnb. An analysis of art in the age of mechanical reproduction must do justice to these relationships, for they lead us to an all-important insight: for the first time in world history, mechanical reproduction emancipates the work of art from its parasitical dependence on ritual authenticity displaces the cult value of the work 7 in the case. “the work of art in the age of mechanical reproduction” keywords: film, aura, capitalism, fascism, media criticism, fan culture, mass communication one sentence summary: this essay is important for understanding the intersections of art, technology, and politics under capitalism one paragraph abstract: technology has allowed the mechanical reproduction of works of art that has. Walter benjamin, the work of art in the age of mechanical reproduction (1936) is a term used to describe the uniqueness of a work of art (high cult value= aura.
Today the cult value would seem to demand that the work of art remain hidden certain statues of gods are accessible only to the priest in the cella certain madonnas remain covered nearly all year round certain sculptures on medieval cathedrals are invisible to the spectator on ground level. There is a spectrum of values that function in art, from its value in the religious cult [worshiping group, not the popular sense of the term] to its exhibition value—taken to the level of an absolute, eg, in the use of photography and film (529.
Cult value is defined as the value of an artistic production within the service of a cult (benjamin 1936) prior to the mechanical reproduction of works of art, people created ceremonial objects for cult and ritual purposes. The cult value of contemporary art, understood along these lines, is its performative potentiality — in a given context — for convening collectiveness, or we might say, for galvanizing being-in-common.
The cult value and the exhibition value really exist as the two magnetic poles of art, pulling each other to try to achieve a balance the manifestation of exhibiting in today’s society is only a shift of balance to toward the exhibition value, as if the cult value was dominating in the prehistoric time. Cult value vs exhibition value: “today the cult value would seem to demand that the work of art remain hidden with the emancipation of the various art practices from ritual go increasing. Contextual integration of art in tradition found its expression in the cult [t]he unique value o the ‘authentic’ work of art has its basis in ritual, the location of its original use value” (52) cult value vs exhibition value: “today the cult value would seem to demand that the work of art remain hidden.
“works of art are received and valued on different planes two polar types stand out with one, the accent is on the cult value with the other, on the exhibition value of the work. (1) the difference between cult value and exhibition value is that one dominates the other benjamin reveals that mechanical reproduction has change the dominance of cult value the exhibition value is dominating cult value in quality cult value is the value of an artistic production within the service of cult.